Monday, August 27, 2012

'Dreambeat' or how to attach a video to Peaking Lights and Urban Outfitters



Fashion and music will always be united by the hand. Urban Outfitters, one of the most powerful clothing brands in the U.S. and Europe, is so aware of this that takes months and making music videos to present their latest collections. After clips Toro Y Moi, Beach Fossis, The War On Drugs or The Walkmen, UO return to the fray with a new video for 'Dreambeat' of Peaking Lights which was directed by Jordan Redaelli and Jason Miller.

"I met Jason in a video recording in Daytona for Riff Raff and Kitty Pride" - Jordan says the director of his teammate and friend Jason Miller. "I produce documentaries for Noisey small (the new Vice music site) so we decided to collaborate for the video of 'Orion's Belt' that Jason went. In this case, we take great inspiration in 'Dreambeat' emerged from the video girl, Jess. Six months ago I was able to see her dancing in a club and no one knew. Shortly after I got out of a taxi and I ran across the street. I asked if he would appear in a video, and it was "

Apart from the splendid figure of Jess Worrell (impossible to be more attractive), this little short promotional features combine seamlessly know life Yorker (all levels have been recorded in various parts of Brooklyn) and the freshness of the latest collections from the brand of clothing. Want to know something funny? Indra Dunis and Aaron Coyes make a cameo in 'Dreambeat', to see if guess when.

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