"Munich is showing your face! A campaign for tolerance and respect "

From the look around the City Hall 06/29/2012:
"The bonding of the first of a total of 100 billboards starts Mayor Christian Ude, the action" in Munich, shows the face! A campaign for tolerance and respect ". Over the next three weeks until Friday 20 July are asked the citizens of Munich, upload your portrait photo on Facebook and thus make the campaign. On 19 August will be stuck again 100 billboards, is then formed on which the Munich skyline from the submitted images.
OB Ude: "We want to spread this action far and call as many citizens of Munich to demonstrate courage and show the face of tolerance and respect. Especially in everyday life, it is important to confront racism, discrimination and homophobia. "
The provision of numerous billboards throughout the city of Munich was made possible through the German cities Ströer Media GmbH. "For us it was a matter of course, to support the action. Through our advertising, we first make the general public on the issue carefully. The billboards are also the perfect medium to sensitize the citizens about this issue, "says Mike Helbig, Area Manager of German cities Ströer Media Ltd.
Professor Hans Jörg Zimmermann, Associate Dean at the campus in Munich, the Macromedia University for Media and Communication (MHMK) is "an internationally oriented media academy with headquarters in Munich and students from around the world, it is natural for us to support campaigns for openness, tolerance and respect. ParticularlyI managed to find out how my colleagues and our students in this campaign visibility in the urban environment and involvement in Web 2.0 combine creative.
"Munich is showing face" is a joint effort of the state capital Munich, the German cities Ströer Media GmbH and Macromedia University for Media and Communication in the framework of the campaign, "according to shades of brown." This action is supported by numerous other campaign partners. "According to browns" itself is, as announced in the fall of 2012 to restart and run until end March 2013. The plan can amongst others Discussion and musical evenings in the public's Foundation, an exhibition and a noisy night club. "